Marketing requirements encompass the “4 P’s” of marketing – product, placement, price and promotion. • Products / Item Maintenance • Store Location • In-Store Marketing • Pricing / Promotions / De-Listing / Clearance The SAP ERP Solution for Retail offers retailers the ability to get the right price at the right time at the right stores using a rules-based retail pricing solution that includes product data management, pricing, promotions, deals, coupons, markdowns and clearance, assortments, allocations to stores, listing and de-listing to stores etc which helps retailers accomplish a variety of objectives including improved gross margins, ability to monitor, react and succeed in a highly competitive retail market.
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This post was written by techhair on June 4, 2008
