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SAP’s merchandise management application is a completely integrated retailing solution that covers the core processes of a retail company. It maps the complete set of business processes required for competitive assortment strategies, different retail formats, and ECR-driven logistics and distribution. It provides all the functions necessary for modeling business processes in a retail company.With SAP’s merchandise management system, SAP has endeavored to model the full “Value Chain”, all the links in the logistics pipeline from consumer to vendor. Retailers can thus optimize the whole array of business processes and control checks in managing the flow of merchandise and information among vendors, retailers and consumers